Author: Kert Bryan Dingcong

When running a Google Ads campaign, choosing the right keywords is just the beginning. How those keywords are matched to searches is just as important. Google Ads offers several keyword match types, each controlling how closely a search term must align with your keyword. For businesses in the Philippines, understanding keyword match types can help…

For businesses in the Philippines, Google Ads is one of the most effective tools to reach customers online. Whether you’re promoting a small café in Cebu or an online store in Manila, a well-structured Google Ads campaign can help you achieve your marketing goals. This guide breaks down the steps to set up a successful…

Pay-Per-Click (PPC) advertising has grown from a simple digital marketing strategy into a sophisticated tool that helps businesses thrive in today’s competitive online space. For companies in the Philippines, understanding how PPC has evolved is key to staying ahead in the digital marketing game. This guide explores the milestones in PPC’s evolution and its role…

For businesses in the Philippines, Pay-Per-Click (PPC) advertising has become a cornerstone of digital marketing. But PPC didn’t start out as the powerhouse it is today. Understanding how PPC evolved—from its beginnings with Google Ads to the rise of Facebook Ads—can help you appreciate its value and use it more effectively for your business. This…

For businesses in the Philippines, Pay-Per-Click (PPC) advertising is a powerful tool to reach potential customers online. But as easy as PPC may seem, beginners often make mistakes that lead to wasted budgets and poor results. If you’re new to PPC, don’t worry! This guide will help you avoid common pitfalls so you can maximize…

For businesses in the Philippines, standing out in today’s competitive digital landscape is no easy task. With more people relying on online platforms to find products and services, digital marketing is essential—and Pay-Per-Click (PPC) advertising is one of the most powerful tools you can use. But why is PPC so important? This guide breaks down…

Pay-Per-Click (PPC) advertising is an essential tool for businesses in the Philippines looking to grow their online presence. However, diving into PPC can feel overwhelming, especially with all the jargon. Terms like CPC, CPM, and CPA may seem complex, but understanding them can significantly boost your marketing strategy. Whether you’re new to PPC or looking…

Pay-per-click (PPC) advertising is a powerful way to grow your business, but the success of your campaigns depends on choosing the right platform. Each PPC platform has its own strengths, and the right choice depends on your goals, target audience, and budget. This guide will help you understand the top PPC platforms and how to…

When it comes to online marketing, businesses in the Philippines often face the choice between pay-per-click (PPC) advertising and organic search (SEO). Both methods are effective for driving traffic to your website, but each has its strengths and weaknesses. This guide compares PPC and organic search to help you decide which strategy works best for…

Pay-per-click (PPC) advertising is a powerful way for businesses in the Philippines to reach their audience, generate leads, and boost sales. However, running a PPC campaign requires more than just setting up ads and bidding on keywords. For a campaign to succeed, you need to focus on several key components. This guide explains the essential…