Author: Kert Bryan Dingcong

For businesses in the Philippines, using Google Ads is a powerful way to reach potential customers online. A key part of running a successful campaign is understanding keyword match types—settings that determine how closely a user’s search query must match your chosen keywords for your ad to appear. Knowing how to use these match types…

Google Ads is one of the most powerful tools for businesses in the Philippines to attract customers and boost sales. It helps your business appear at the top of search results, ensuring potential customers find you when they need your products or services. However, setting up a successful Google Ads campaign requires a clear strategy…

Pay-per-click (PPC) advertising has transformed significantly since its introduction. For businesses in the Philippines, keeping up with these changes is essential to stay competitive and effectively connect with their target audience. From basic text ads to sophisticated, AI-driven campaigns, PPC continues to adapt to the evolving digital landscape. This article explores how PPC has evolved…

Pay-per-click (PPC) advertising has revolutionized the way businesses market their products and services online. From its early days with Google Ads to the rise of Facebook Ads, PPC has become an essential tool for businesses worldwide, including in the Philippines. Understanding the history of PPC can give businesses insight into how this powerful tool works…

Avoid These Common PPC Mistakes: A Guide for Businesses in the Philippines Pay-per-click (PPC) advertising is a powerful tool for businesses in the Philippines to reach their target audience and grow online. However, many beginners make mistakes that can lead to wasted budgets and missed opportunities. Understanding these pitfalls can help businesses maximize the impact…

Pay-per-click (PPC) advertising has become a game-changer for businesses in the Philippines. With the country’s rapid digital transformation and increasing internet penetration, PPC offers companies a chance to connect with their audience effectively. Whether you’re running a local shop or managing a nationwide brand, PPC can significantly boost your visibility and sales. Let’s explore why…