Author: Mark Angelo Cinco

For businesses in the Philippines, pay-per-click (PPC) advertising is a valuable way to reach customers and increase sales, especially during seasonal campaigns. But simply setting up a PPC campaign isn’t enough—you need to continuously optimize it to get the best results. One of the most effective ways to do this is through A/B testing. A/B…

For businesses in the Philippines, pay-per-click (PPC) advertising is an effective way to reach customers and increase sales, especially during seasonal events like Christmas, back-to-school, and summer promotions. However, the success of a PPC campaign often depends on how well it is structured. Proper campaign structure helps keep ads organized, improve performance, and ensure that…

Running a successful PPC campaign on Google Ads starts with choosing the right keywords. But understanding how to use these keywords is just as important as selecting them. Google Ads offers different “keyword match types” to help you control which searches trigger your ads. For businesses in the Philippines, learning these keyword match types can…

For businesses in the Philippines, Google Ads can be a powerful tool to reach customers and grow online. With Google Ads, you can target people who are actively searching for products or services like yours. But to get the best results, it’s essential to set up a campaign correctly, from choosing keywords to writing compelling…

PPC, or pay-per-click advertising, has become one of the most effective ways for businesses to reach customers online. For businesses in the Philippines, PPC offers a flexible, targeted way to grow their brand and connect with audiences. But PPC advertising today looks very different from when it started. From simple text ads to video ads…

For businesses in the Philippines, pay-per-click (PPC) advertising is now one of the most effective ways to reach customers. But PPC didn’t always look like it does today. What started as simple text ads on search engines has evolved into a global marketing tool, now seen on platforms like Google, Facebook, and YouTube. Understanding this…

For many businesses in the Philippines, pay-per-click (PPC) advertising is a valuable way to reach customers on platforms like YouTube. But for beginners, PPC can be tricky, with common mistakes that lead to wasted budgets and missed goals. This guide covers common PPC mistakes and how Philippine businesses can avoid them, helping make YouTube Ads…

As digital marketing grows in the Philippines, businesses are looking for the best ways to reach customers online. Pay-per-click (PPC) advertising has become one of the most powerful tools for businesses of all sizes, especially when used on platforms like YouTube. By only paying when someone interacts with an ad, PPC allows businesses to make…

In the Philippines, businesses increasingly turn to YouTube Ads as a powerful channel to reach their audience. To succeed in YouTube ad campaigns, it’s essential to understand the core pay-per-click (PPC) terms—CPC, CPM, and CPA. These terms define how costs are calculated, and they directly affect ad budget, reach, and results. Here’s a simple guide…

Introduction For businesses in the Philippines aiming to reach more customers, PPC (Pay-Per-Click) advertising can be a powerful tool. However, with several PPC platforms available, choosing the right one can be challenging. YouTube Ads, Google Ads, and Facebook Ads all have unique strengths, but the best platform depends on your business goals, target audience, and…