Author: Mark Angelo Cinco

For businesses in the Philippines, running a successful Pay-Per-Click (PPC) campaign means more than just setting up ads and hoping for clicks. A/B testing is a powerful tool that allows you to compare two versions of an ad or landing page to find out what works best. By testing and refining your PPC ads, you…

For businesses in the Philippines, Pay-Per-Click (PPC) advertising offers an effective way to attract customers and boost online visibility. However, setting up a PPC campaign correctly is essential for maximizing results and managing costs. Structuring your PPC campaign well not only helps you reach the right audience but also keeps your budget under control. This…

For businesses in the Philippines, choosing the right keywords is essential for success with Google Ads. However, selecting keywords isn’t the only step. Google Ads also offers keyword match types that determine how closely a user’s search must match your keyword to trigger your ad. Using the right match types can improve your ad performance,…

For businesses in the Philippines, Google Ads is a powerful way to reach potential customers who are actively searching for products and services online. However, setting up a successful Google Ads campaign requires a careful approach to get the most from your advertising budget and attract the right audience. This guide explains the steps to…

For businesses in the Philippines, Pay-Per-Click (PPC) advertising is a powerful tool to reach customers online. Over the years, PPC has evolved significantly, adapting to new technologies, changing user behavior, and the rise of social media. This guide explores how PPC has transformed from its early days to the advanced, multi-platform tool it is today,…

PPC, or Pay-Per-Click advertising, has become one of the most effective ways for businesses in the Philippines and around the world to reach customers online. PPC allows businesses to pay for ad placement on search engines, websites, and social media, with costs based on how many people click on their ads. But PPC advertising didn’t…

For businesses in the Philippines new to Pay-Per-Click (PPC) advertising, it’s easy to make mistakes that can waste budget and lower campaign performance. PPC is a powerful tool for attracting customers and increasing sales, but running a successful campaign requires careful planning and understanding of key practices. This guide covers common PPC mistakes that beginners…

For businesses in the Philippines, reaching the right customers quickly and effectively is essential for growth. One powerful way to achieve this is through Pay-Per-Click (PPC) advertising. PPC is a type of online advertising that helps businesses gain visibility on search engines like Google or social media platforms like Facebook. With PPC, you can target…

For businesses in the Philippines looking to boost online visibility, Pay-Per-Click (PPC) advertising offers a powerful way to reach potential customers. However, PPC comes with its own set of terms that can be confusing, especially if you’re new to online advertising. Key metrics like CPC, CPM, and CPA play a major role in measuring and…

For businesses in the Philippines, Pay-Per-Click (PPC) advertising offers a powerful way to connect with customers online. With various platforms available, each offering unique benefits, choosing the right PPC platform can be challenging. This guide will help you understand the different PPC platforms, their strengths, and how to select the best one for your business…