Running a successful PPC campaign on Google Ads isn’t just about writing great ads or choosing the right keywords. To maximize your return on investment (ROI), you can use Google Ads extensions. These extensions provide extra information, like contact details, additional links, or promotions, directly within your ads. For businesses in the Philippines, ad extensions are a simple but effective way to attract more clicks, increase conversions, and make the most of your ad budget. This guide will show you how to use Google Ads extensions to improve your campaigns and boost ROI.
What Are Google Ads Extensions?
Google Ads extensions are extra features you can add to your text ads to provide more information. They make your ad larger, more noticeable, and more useful for potential customers. The best part? Google Ads extensions are free to use—you only pay for clicks, just like with regular PPC ads.
Examples of extensions include:
- Location details to attract nearby customers.
- Phone numbers that let users call directly from the ad.
- Additional links to other parts of your website.
Using extensions helps your ads stand out and gives users more reasons to click, boosting your campaign performance.
Why Use Google Ads Extensions for PPC Philippines?
- Increase Ad Visibility: Extensions make your ads larger, taking up more space on search result pages.
- Boost Click-Through Rates (CTR): More relevant information encourages more clicks.
- Provide More Value: Users see more details without needing to click, improving their experience.
- Drive More Conversions: Adding phone numbers, offers, or location info helps customers take action faster.
- Maximize ROI: More targeted and useful ads improve overall campaign performance.
Types of Google Ads Extensions and How to Use Them
1. Sitelink Extensions
Sitelinks add extra links below your ad, directing users to other relevant pages on your website.
Use case: A restaurant in Manila might include sitelinks to specific sections like “View Menu,” “Make a Reservation,” or “Order Online.”
How it looks:
htmlCopy codeHeadline: Best Italian Restaurant in Manila
Sitelinks: View Menu | Book a Table | Contact Us
Tip: Use sitelinks to promote important pages like product categories, services, or special offers.
2. Call Extensions
Call extensions add your phone number to the ad, allowing users to call your business directly. This is especially useful for service-based businesses.
Use case: A plumbing service in Quezon City can add a call extension to encourage potential customers to call for emergency services.
Tip: Use call tracking to measure how many leads come from your ad’s phone number.
3. Location Extensions
Location extensions show your business’s address and map location, helping nearby customers find you.
Use case: A retail store in Cebu can add a location extension to attract people searching for products nearby.
Tip: Link your Google Ads account with Google My Business to display accurate address and store hours.
4. Callout Extensions
Callout extensions highlight special features or offers directly within the ad, like “Free Shipping,” “24/7 Customer Support,” or “10-Year Warranty.”
Use case: An e-commerce store selling gadgets can use callout extensions to promote “Free Shipping” and “Same-Day Delivery.”
Tip: Use callout extensions to emphasize what makes your business stand out from competitors.
5. Price Extensions
Price extensions show the price of your products or services directly within the ad, giving users more information upfront.
Use case: A fitness gym in Makati can display prices for monthly memberships, personal training sessions, or class packages.
Tip: Price extensions work best when you offer competitive pricing or want to highlight discounts.
6. Promotion Extensions
Promotion extensions feature special deals or limited-time offers, making your ad more appealing to customers looking for discounts.
Use case: A hotel in Palawan can use promotion extensions to offer “20% Off on Weekend Stays.”
Tip: Include expiration dates to create urgency and encourage users to act quickly.
7. App Extensions
If your business has a mobile app, app extensions make it easier for users to download your app directly from the ad.
Use case: An online grocery store can promote its app to encourage users to shop on the go.
Tip: Track app downloads from the extension to measure campaign success.
How to Add Extensions to Your Google Ads Campaign
- Log in to Google Ads: Go to ads.google.com and sign in to your account.
- Choose Your Campaign: Select the campaign where you want to add extensions.
- Click on “Ads & Extensions”: Find the “Extensions” tab.
- Select the Extension Type: Choose the type of extension you want to add (e.g., call extension, sitelink).
- Enter the Details: Add the necessary information (like phone numbers, links, or promotions).
- Save and Apply: Your extension will now appear with your ads when relevant.
Best Practices for Using Google Ads Extensions
- Use Multiple Extensions
- You can combine several extensions (like sitelinks, call extensions, and callouts) to make your ad more informative and engaging.
- Match Extensions to User Intent
- Use call extensions if you want users to contact you directly or location extensions if you want to attract local customers.
- Update Extensions Regularly
- Keep your extensions fresh by updating them with new offers, links, or contact information.
- Track Extension Performance
- Monitor which extensions drive the most clicks or conversions and adjust your strategy based on the data.
- Test and Optimize
- Run A/B tests with different extensions to see which ones perform best.
How Google Ads Extensions Improve PPC Philippines Campaigns
For businesses in the Philippines, using Google Ads extensions offers several advantages:
- Attract Local Customers: Location and call extensions help drive foot traffic and phone inquiries.
- Increase Trust and Credibility: Callout and sitelink extensions provide extra information that builds trust with users.
- Improve Ad Performance: Extensions make ads more engaging, increasing CTR and reducing the cost per click.
- Get More Conversions: Promotions, calls, and price extensions make it easier for users to take action.
Example of an Optimized Ad Using Extensions
Business: Online Clothing Store
Ad with Extensions:
- Headline: “Trendy Fashion – Free Shipping on All Orders”
- Description: “Shop our latest collection today. Enjoy discounts on top brands.”
- Sitelinks: Women’s Wear | Men’s Wear | New Arrivals | Sale
- Callout: 24/7 Customer Support | Free Returns
- Promotion: 10% Off on First Order
Final Thoughts
Using Google Ads extensions is one of the simplest ways to improve the performance of your PPC Philippines campaigns. By providing extra information, you make your ads more useful and engaging, increasing your chances of attracting clicks and conversions.
Whether your goal is to attract local customers, promote special offers, or boost app downloads, there’s an extension that fits your needs. To maximize ROI, combine multiple extensions, track their performance, and keep them updated with fresh content. With the right extensions in place, your PPC campaigns will deliver better results and help your business grow.