For businesses in the Philippines, Pay-Per-Click (PPC) advertising is a cost-effective way to reach new customers and grow your brand. To get the most out of your Google Ads campaigns, using ad extensions is a must. These tools not only make your ads stand out but also help improve click-through rates (CTR) and return on investment (ROI).
This guide explains what Google Ads extensions are, why they matter for startups, and how to use them effectively to boost your PPC campaigns in the Philippines.
What Are Google Ads Extensions?
Google Ads extensions are additional pieces of information you can add to your ads to make them more useful and engaging for potential customers. They allow you to display extra details like phone numbers, locations, links to specific pages, or even promotions.
Extensions enhance the visibility and value of your ads, helping you achieve better results without increasing your budget.
Why Google Ads Extensions Matter for Startups in the Philippines
For startups, every click and peso counts. Here’s how extensions can improve your PPC campaigns:
- Increase Visibility: Make your ads larger and more prominent on the search results page.
- Improve CTR: Provide users with more relevant information, making them more likely to click on your ad.
- Boost Conversions: Highlight your unique offers, services, or contact details to encourage quick action.
- Maximize ROI: Help your ads perform better, leading to a higher return on every peso spent.
Types of Google Ads Extensions and How to Use Them
Google Ads offers several types of extensions. Here are the most effective ones for startups in the Philippines and how to use them:
1. Sitelink Extensions
Sitelink extensions allow you to add links to specific pages on your website beneath your ad. For example, a PPC agency in the Philippines could include links to pages like:
- “Our Services”
- “Pricing Plans”
- “Client Testimonials”
Best Practice: Use sitelinks to guide users directly to the information they’re most likely looking for, saving them time and increasing your chances of conversion.
2. Call Extensions
Call extensions add a clickable phone number to your ad, making it easy for potential customers to call your business directly. This is particularly valuable for local businesses or services that rely on phone inquiries.
Best Practice: Use call extensions during business hours and ensure someone is available to answer the calls promptly.
3. Location Extensions
If you have a physical location, location extensions display your business address, a map, and even the distance to your store. This helps nearby customers find and visit you easily.
Best Practice: Optimize for local searches like “PPC Philippines near me” to attract customers in your area.
4. Callout Extensions
Callout extensions allow you to highlight key benefits or offers, such as:
- “Free Consultation”
- “24/7 Customer Support”
- “Affordable PPC Packages”
Best Practice: Use concise, attention-grabbing phrases that emphasize what sets your business apart.
5. Structured Snippet Extensions
Structured snippets let you showcase specific aspects of your products or services. For example:
- Categories: “PPC, SEO, Social Media Marketing”
- Services: “Ad Campaign Management, Keyword Research, Analytics”
Best Practice: Choose headers and values that match your audience’s interests to drive more relevant clicks.
6. Price Extensions
Price extensions display pricing information directly in your ad, helping users compare and decide faster. For instance, if you’re offering PPC services in the Philippines, you could include:
- “Basic Plan: ₱5,000/month”
- “Premium Plan: ₱10,000/month”
Best Practice: Use competitive and transparent pricing to build trust with potential customers.
7. Promotion Extensions
Promotion extensions highlight special offers, such as discounts or limited-time deals. For example:
- “10% Off PPC Services – Valid Until January 31”
- “Get Your First Month Free”
Best Practice: Add urgency by including expiration dates or limited availability to encourage immediate action.
How to Add Google Ads Extensions to Your Campaigns
Adding extensions to your Google Ads campaigns is easy:
- Go to Your Campaign: Open your Google Ads account and select the campaign you want to edit.
- Click on Extensions: In the left-hand menu, click on “Ads & Extensions,” then select “Extensions.”
- Choose the Type: Click the blue “+” button and choose the extension type you want to add.
- Fill in the Details: Provide the necessary information, such as phone numbers, links, or promotional text.
- Save and Apply: Once added, your extensions will automatically appear when Google determines they’re likely to improve performance.
Tips for Using Google Ads Extensions Effectively
To make the most of your extensions, keep these tips in mind:
- Choose the Right Extensions: Focus on the types most relevant to your business and audience.
- Keep Information Up-to-Date: Ensure phone numbers, addresses, and promotions are accurate.
- Test and Optimize: Regularly review performance and test different combinations to see what works best.
- Track Results: Use Google Ads reports to monitor how extensions impact CTR and conversions.
Why Extensions Are a Must for PPC in the Philippines
For startups in the Philippines, using Google Ads extensions is a simple and effective way to enhance PPC campaigns. They provide additional value to users, improve ad performance, and help you stand out in a competitive market.
Whether you’re targeting small businesses in Manila or e-commerce customers across the country, extensions can help you attract more clicks and maximize your ROI.
Start Using Google Ads Extensions Today
Google Ads extensions are a game-changer for startups looking to build a successful PPC strategy in the Philippines. By taking advantage of these tools, you can create more engaging, effective ads that drive better results for your business.
Don’t wait—start using extensions today and watch your PPC campaigns deliver higher returns and greater impact for your startup.