Running a successful Google Ads campaign is one of the best ways to boost online sales for businesses in the Philippines. However, to get the most out of your PPC (pay-per-click) campaigns, it’s essential to use Google Ads Extensions. These extensions allow you to add extra information to your ads, making them more attractive and engaging to potential customers.
This guide will explain what Google Ads Extensions are, why they are important, and how businesses in the Philippines can use them to maximize their return on investment (ROI).
What Are Google Ads Extensions?
Google Ads Extensions are additional features that you can add to your standard Google Ads. These extensions provide extra information like phone numbers, links to specific pages on your website, business locations, and more. By using extensions, your ad takes up more space on the search results page, which can make it more noticeable and compelling to users.
The great thing about Google Ads Extensions is that they come at no extra cost—you only pay when someone clicks on your ad, just like regular PPC ads.
Why Use Google Ads Extensions?
Google Ads Extensions offer several benefits that can help businesses in the Philippines improve their campaign performance:
- Increased Visibility: Ads with extensions take up more space on the search results page, making them more prominent and eye-catching.
- Improved Click-Through Rate (CTR): By providing additional details, like a phone number or special offer, extensions make your ads more useful and can encourage more clicks.
- Better User Experience: Extensions allow users to find the information they need faster, whether it’s your business location, contact information, or a direct link to a specific product page.
- Higher Quality Score: Google rewards ads that provide a good user experience, so using extensions can help improve your ad’s quality score, which can lower your cost per click (CPC) and boost your ad ranking.
Types of Google Ads Extensions and How to Use Them
Here are some of the most popular Google Ads Extensions that businesses in the Philippines can use to maximize ROI.
1. Sitelink Extensions
What They Are:
Sitelink extensions allow you to add additional links to your ad that direct users to specific pages on your website. Instead of just sending users to your homepage, you can include links to product categories, special offers, or contact pages.
How to Use Them:
Use sitelink extensions to guide users to high-converting pages. For example, if you’re an e-commerce store selling electronics, you can include sitelinks to your “Latest Offers,” “New Arrivals,” or “Customer Reviews” pages.
Example:
An ad for an online clothing store could include sitelink extensions like:
- Shop Men’s Fashion
- Women’s Latest Styles
- Clearance Sale – Up to 50% Off
- Contact Us for Support
By giving users more options to explore, sitelink extensions help you drive more qualified traffic to specific parts of your website.
2. Call Extensions
What They Are:
Call extensions add a phone number to your ad, allowing users to call your business directly from the search results. On mobile devices, this phone number becomes a clickable call button.
How to Use Them:
If you rely on phone inquiries for sales or customer service, call extensions are a must. Make sure the phone number you include is one where customers can quickly reach your team. This is especially useful for businesses in the Philippines that offer customer support or services requiring appointments.
Example:
A restaurant offering delivery services could use a call extension with the following message: “Call Now to Order – Free Delivery within Metro Manila.”
This makes it easy for users to take immediate action, increasing the chances of conversion.
3. Location Extensions
What They Are:
Location extensions add your business address to your ad, making it easier for users to find you. This extension also links to Google Maps, allowing users to get directions to your location with just one click.
How to Use Them:
Location extensions are perfect for businesses with physical stores, such as restaurants, retail shops, or service providers like salons or gyms. If you’re targeting local customers in the Philippines, this extension can help drive foot traffic to your business.
Example:
A spa in Quezon City could use a location extension that includes their address and a call to action like, “Visit Us for a Relaxing Experience – Just 10 Minutes from SM City North EDSA.”
This helps users see where your business is located and easily plan their visit.
4. Callout Extensions
What They Are:
Callout extensions allow you to add short pieces of text to highlight key selling points or special offers. These extensions appear underneath your ad description and can be used to showcase what makes your business stand out.
How to Use Them:
Use callout extensions to highlight unique features, promotions, or benefits that differentiate your business from competitors. This can include phrases like “Free Shipping,” “24/7 Support,” or “Best Prices in the Philippines.”
Example:
An online electronics store could use callout extensions such as:
- Free Delivery Nationwide
- 1-Year Warranty on All Products
- 24/7 Customer Service
These extra details can make your ad more appealing and encourage users to click.
5. Promotion Extensions
What They Are:
Promotion extensions allow you to showcase specific sales or discounts within your ad. You can highlight offers like “10% Off All Orders” or “Buy One, Get One Free,” which can help drive more clicks and conversions.
How to Use Them:
Use promotion extensions during peak shopping seasons, such as holiday sales, back-to-school promotions, or special local events in the Philippines. Highlight the savings customers can enjoy when shopping with you.
Example:
A fashion retailer might use promotion extensions to advertise deals like:
- 20% Off New Arrivals – Use Code NEW20
- Holiday Sale – Up to 50% Off Selected Items
This can help attract deal-seekers and encourage them to visit your website and make a purchase.
6. Price Extensions
What They Are:
Price extensions allow you to display the prices of your products or services directly in your ad. This helps users see what you offer and compare prices before clicking through.
How to Use Them:
If your business offers competitive pricing, use price extensions to show users the value they’re getting. You can also use this extension to display the starting prices for your services or product ranges.
Example:
An ad for a travel agency in the Philippines could include price extensions like:
- Flights to Cebu – From ₱2,500
- Beach Resort Packages – Starting at ₱10,000
- City Tours – From ₱1,500
This gives users a clear idea of what to expect and helps attract those who are ready to make a purchase.
Best Practices for Using Google Ads Extensions
To maximize ROI with Google Ads Extensions, keep these best practices in mind:
- Use Multiple Extensions: Google allows you to use multiple extensions at once, so take advantage of this by adding several relevant extensions to your ads.
- Keep It Relevant: Make sure your extensions are relevant to your ad and target audience. For example, if you’re targeting local customers in Manila, use location and call extensions to make it easy for users to visit or contact you.
- Test and Optimize: Monitor the performance of your extensions regularly and adjust them as needed. Test different messages or offers to see what resonates most with your audience.
Conclusion
Google Ads Extensions are a powerful tool for businesses in the Philippines looking to boost their PPC performance and maximize ROI. By providing additional information and making your ads more attractive to users, extensions can help increase visibility, drive more clicks, and ultimately lead to more conversions.
Whether you’re promoting an e-commerce store, a local business, or a service-based company, using extensions like sitelinks, callouts, and promotions can give you the edge you need to stand out in a competitive market. Start incorporating Google Ads Extensions into your campaigns today and watch your online sales grow!