Author: Mark Angelo Cinco

Introduction For businesses in the Philippines looking to expand their online presence, two major options come into play: PPC (Pay-Per-Click) and organic search. Each has its benefits and drawbacks, especially when used on a platform like YouTube, where video ads can have a big impact. In this article, we’ll break down the pros and cons…

Introduction For businesses in the Philippines looking to expand their reach and boost sales, PPC (Pay-Per-Click) campaigns offer a cost-effective advertising solution. YouTube Ads, in particular, allow businesses to connect with potential customers in an engaging way through video content. This article will cover the essential components of a successful PPC campaign with a focus…

Introduction PPC (Pay-Per-Click) advertising is a powerful way for businesses in the Philippines to reach their target audience and boost sales. While there are many PPC platforms, YouTube Ads stand out because of their visual and engaging nature. This article provides a step-by-step guide on how PPC works and how you can leverage YouTube Ads…

Introduction For businesses in the Philippines looking to grow online, Pay-Per-Click (PPC) advertising is an effective way to reach more customers and boost visibility. PPC advertising is a method where businesses pay each time a user clicks on their ad, making it cost-effective and measurable. This beginner’s guide explains what PPC advertising is, how it…

Introduction For businesses in the Philippines aiming to improve their Pay-Per-Click (PPC) advertising efforts, Dynamic Search Ads (DSAs) offer a powerful tool. Dynamic Search Ads are part of Google Ads and automatically generate ads based on your website’s content. This allows businesses to target relevant searches, even if they haven’t specifically chosen keywords, and helps…

Introduction For local businesses in the Philippines, Pay-Per-Click (PPC) advertising offers a powerful way to reach potential customers nearby. When managed well, PPC can help drive more foot traffic, increase brand awareness, and generate more leads—all while keeping costs under control. This guide explores how local businesses in the Philippines can use PPC to target…

Introduction For businesses in the Philippines aiming to get the most out of their Pay-Per-Click (PPC) advertising budget, maximizing return on investment (ROI) is crucial. One effective way to do this is through Target CPA (Cost-Per-Acquisition) bidding, a bidding strategy that focuses on generating conversions within a set budget. This article explores how Philippine businesses…

Introduction Retargeting strategies are essential tools for maximizing the effectiveness of Pay-Per-Click (PPC) advertising campaigns, especially for businesses in the Philippines. These strategies allow businesses to re-engage people who have already shown interest in their products or services, making PPC campaigns more cost-efficient and better targeted. This article provides insights into retargeting strategies that can…

For businesses in the Philippines using Pay-Per-Click (PPC) advertising, regular audits are essential to keep campaigns effective and budgets under control. A PPC audit helps you review your campaign’s performance, identify areas for improvement, and make adjustments that maximize your return on investment (ROI). By following a systematic approach to auditing, you can refine your…

For businesses in the Philippines using Google Ads, ad extensions are a valuable tool for getting more clicks and conversions without increasing your budget. Google Ads extensions add extra information to your ads, making them more attractive and giving potential customers more reasons to click. Extensions can improve your click-through rate (CTR), increase visibility, and…