PPC Services

Maximizing ROI with Google Ads Extensions for Businesses in the Philippines

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by

Kert Bryan Dingcong
in

Google Ads extensions are powerful tools that help businesses improve the effectiveness of their pay-per-click (PPC) campaigns. By adding extra information to your ads, extensions make them more engaging, increase click-through rates (CTR), and ultimately boost return on investment (ROI).

For businesses in the Philippines, using Google Ads extensions effectively can help stand out in a competitive digital market. This guide explains what Google Ads extensions are, how they work, and the best ways to use them to maximize ROI.

What Are Google Ads Extensions?

Google Ads extensions are additional elements that can be added to your PPC ads to provide more information or features. These extensions can include links, phone numbers, promotions, and more, making your ad more useful and attractive to potential customers.

Why Use Google Ads Extensions?

  1. Better Ad Visibility: Extensions make your ads larger and more prominent, helping them stand out.
  2. Higher CTR: By offering more relevant information, extensions encourage users to click on your ad.
  3. Improved Ad Quality Score: Extensions can improve the relevance and performance of your ad, which may lower your cost per click (CPC).
  4. Enhanced ROI: By increasing clicks and conversions, extensions ensure you get the most from your ad spend.

Types of Google Ads Extensions and How to Use Them

1. Sitelink Extensions

Sitelink extensions add extra links to specific pages on your website, such as product categories, promotions, or contact pages.

Example:

  • A Cebu-based hotel could use sitelinks like:
    • “Book a Room”
    • “View Amenities”
    • “Special Offers”

Best Practices:

  • Use clear, action-oriented language.
  • Link to pages that provide value to the user.
  • Regularly update sitelinks to reflect current promotions or services.

2. Call Extensions

Call extensions add a phone number to your ad, allowing users to call your business directly with one click.

Example:

  • A restaurant in Makati could use a call extension to make reservations easier.

Best Practices:

  • Use during business hours to ensure someone can answer the calls.
  • Combine with location targeting to reach local customers.

3. Location Extensions

Location extensions display your business address, phone number, and a map link in your ad, making it easy for users to find you.

Example:

  • A bakery in Davao could show its address to attract walk-in customers.

Best Practices:

  • Link your Google Ads account to your Google My Business profile.
  • Ensure your business information is accurate and up-to-date.

4. Callout Extensions

Callout extensions highlight unique features or benefits of your business, such as free delivery, 24/7 support, or a money-back guarantee.

Example:

  • An online store in the Philippines might use callouts like:
    • “Free Shipping Nationwide”
    • “100% Filipino-Owned”
    • “Cash on Delivery Available”

Best Practices:

  • Focus on value-driven statements.
  • Keep callouts short and impactful.

5. Price Extensions

Price extensions showcase your products or services with their prices, giving users an idea of what to expect before clicking.

Example:

  • A spa in Quezon City could display price extensions for services like:
    • “Full Body Massage – ₱500”
    • “Facial Treatment – ₱800”

Best Practices:

  • Use accurate pricing to avoid misleading users.
  • Highlight competitive or discounted prices to attract clicks.

6. App Extensions

App extensions encourage users to download your app directly from your ad.

Example:

  • A food delivery service in Manila could use an app extension to drive downloads of its app.

Best Practices:

  • Ensure your app is available for the platforms (iOS, Android) your audience uses.
  • Use engaging CTAs like “Download Now” or “Order with Our App.”

7. Promotion Extensions

Promotion extensions highlight special deals or discounts, such as seasonal sales or limited-time offers.

Example:

  • An e-commerce store in the Philippines could use:
    • “Holiday Sale: Up to 50% Off”
    • “Free Shipping on Orders Over ₱1,000”

Best Practices:

  • Include specific start and end dates for promotions.
  • Use promotional extensions during peak shopping periods, like holidays.

How to Add Google Ads Extensions to Your Campaigns

  1. Log into Google Ads: Open your campaign or ad group where you want to add extensions.
  2. Go to Extensions: Select the “Ads & Extensions” tab, then click on “Extensions.”
  3. Choose Extension Type: Pick the extension you want to add (e.g., sitelink, call, promotion).
  4. Fill in Details: Provide the necessary information, such as links, phone numbers, or promotional text.
  5. Save and Launch: Save your extensions, and they will automatically display with your ads when eligible.

Tips for Using Google Ads Extensions Effectively

  1. Use Multiple Extensions: Combine different extensions to maximize your ad’s impact.
  2. Target Local Audiences: For businesses in the Philippines, use location and call extensions to connect with local customers.
  3. Match Extensions to Goals: Choose extensions that align with your campaign’s purpose, whether it’s driving traffic, calls, or sales.
  4. Monitor Performance: Regularly review extension performance in Google Ads and adjust as needed.
  5. Leverage AI Tools: Use AI-powered tools to analyze which extensions perform best and suggest improvements.

Why Extensions Matter for PPC Philippines

For businesses in the Philippines, Google Ads extensions offer a competitive edge by:

  • Enhancing ad visibility in crowded markets like Metro Manila or Cebu.
  • Providing additional value to users, leading to higher engagement.
  • Catering to the unique needs of Filipino customers, such as local calls, map directions, or cash-on-delivery options.

By using extensions strategically, businesses can make their ads more effective and maximize their ROI.

Conclusion

Google Ads extensions are essential tools for boosting the performance of PPC campaigns. For businesses in the Philippines, these extensions can help improve visibility, attract more clicks, and generate better results.

By combining the right extensions, aligning them with your goals, and regularly optimizing their performance, you can ensure your PPC campaigns deliver maximum ROI and help your business thrive in the competitive digital landscape.