PPC Services

Maximize Your ROI with Google Ads Extensions: A Guide for Philippine Businesses

—

by

Kert Bryan Dingcong
in

Why Google Ads Extensions are a Game-Changer

For businesses in the Philippines using Google Ads, driving results while staying within budget is key. One of the easiest ways to improve your campaigns is by using Google Ads extensions. These tools enhance your ads with additional information, making them more engaging and helpful to potential customers.

This guide will explain what Google Ads extensions are, how they work, and how Philippine businesses can use them to increase clicks, conversions, and overall return on investment (ROI).

What Are Google Ads Extensions?

Google Ads extensions are additional features you can add to your PPC ads to provide more information or options. They make your ad larger and more noticeable, which can increase click-through rates (CTR) and improve performance.

Why Use Extensions?

  1. More Information: Show important details like location, phone numbers, and prices.
  2. Higher CTR: More engaging ads get more clicks.
  3. Better ROI: Ads with extensions often perform better, leading to higher conversions.
  4. No Extra Cost: Extensions are free to add—you only pay for clicks.

Types of Google Ads Extensions

1. Sitelink Extensions

  • What They Do: Add additional links to specific pages on your website.
  • Why Use Them: Direct users to specific sections like product categories, special offers, or contact pages.
  • Example:
    A Cebu-based hotel might include sitelinks like:
    • “Book a Room”
    • “View Amenities”
    • “Check Special Offers”

2. Call Extensions

  • What They Do: Add a phone number to your ad, making it easy for users to call directly.
  • Why Use Them: Ideal for businesses that rely on phone inquiries, like restaurants or service providers.
  • Example:
    A Davao car repair shop could display:
    • “Call Now for Repairs: 0912-345-6789.”

3. Location Extensions

  • What They Do: Show your business address and a link to Google Maps.
  • Why Use Them: Great for driving foot traffic to physical stores.
  • Example:
    A bakery in Manila could include:
    • “Visit Us: 123 Makati Ave, Makati City.”

4. Callout Extensions

  • What They Do: Highlight key benefits or offers in short phrases.
  • Why Use Them: Add credibility and encourage clicks by showcasing unique selling points.
  • Example:
    • “Free Delivery Nationwide.”
    • “24/7 Customer Support.”

5. Structured Snippet Extensions

  • What They Do: Display specific details about your products or services.
  • Why Use Them: Perfect for listing features, brands, or service categories.
  • Example:
    A gym in Quezon City might show:
    • “Classes: Yoga, Zumba, HIIT, Strength Training.”

6. Price Extensions

  • What They Do: Show prices for specific products or services.
  • Why Use Them: Helps attract price-sensitive customers.
  • Example:
    An online store could display:
    • “Men’s Shoes: ₱1,500.”
    • “Women’s Bags: ₱2,000.”

7. App Extensions

  • What They Do: Link directly to your app download page.
  • Why Use Them: Ideal for businesses with mobile apps.
  • Example:
    • “Download Our Shopping App – Free on Google Play!”

Benefits of Using Google Ads Extensions

1. Enhanced Visibility

Extensions make your ad larger and more prominent on search results pages.

2. Improved Ad Rank

Google considers ad extensions when calculating your ad rank, which can lead to better placement.

3. Increased Engagement

Extensions provide more options for users, such as visiting your website, calling directly, or finding your location.

4. Higher Conversions

By providing helpful information upfront, extensions make it easier for users to take action.

How to Set Up Google Ads Extensions

Step 1: Log into Your Google Ads Account

Go to the campaign or ad group you want to add extensions to.

Step 2: Choose the Right Extensions

Decide which extensions will benefit your campaign based on your goals.

Step 3: Add the Extensions

  • Click on the “Ads & Extensions” tab.
  • Select “Extensions” and choose the type you want to add.

Step 4: Customize for Your Business

  • Add relevant details, such as your phone number, address, or sitelink URLs.
  • Keep the text concise and engaging.

Step 5: Save and Monitor Performance

Track the results of your extensions to see which ones drive the most clicks and conversions.

Example: Using Extensions for a Philippine Business

A Manila-based digital marketing agency wants to attract more clients.

Campaign Details:

  • Goal: Generate more inquiries.
  • Target Audience: Small businesses in Metro Manila.

Extensions Used:

  1. Sitelinks: “View Services,” “Read Testimonials,” “Request a Quote.”
  2. Call Extension: Displayed their phone number for immediate inquiries.
  3. Callout Extensions: “Affordable Packages,” “Expert PPC Management,” “Fast Results.”

Result:

The campaign saw a 35% increase in CTR and generated 50 new inquiries in the first month.

Tips for Maximizing ROI with Extensions

  1. Choose Relevant Extensions: Only use extensions that align with your campaign goals.
  2. Keep It Simple: Use clear, concise text for callouts and sitelinks.
  3. Test and Optimize: Regularly review extension performance and make improvements.
  4. Combine Extensions: Use multiple extensions together for maximum impact.

Key Takeaways for Philippine Businesses

  1. Google Ads extensions make your ads more engaging and effective.
  2. They’re free to add and can significantly boost ROI.
  3. Using extensions like sitelinks, callouts, and location details helps target audiences more effectively.
  4. Monitor and optimize extensions to continuously improve your campaign performance.

By using Google Ads extensions strategically, your business in the Philippines can stand out, attract more customers, and maximize your PPC investment. Ready to enhance your campaigns? Start adding extensions today!